campaign – Thoughts on Marketing

May 10, 2020May 18, 2020

Possible visuals for the next campaign: Seedlip

One Single minded proposition, two campaigns. SMP: Enjoy Life without compromise Route #1 A Safe portrait This route tackles the personal and professional daily-lives of the target audience. One highly probable to have a full-time or demanding job, being a caretaker for their own children or parents. This route aims to portray that it is … Continue reading Possible visuals for the next campaign: Seedlip

July 2, 2019July 21, 2019

Advertising in Bursts or Continuously?

Which is the best strategy to advertise your product? Is a Continuous advertising strategy best or will Bursts (Flighting) bring you more ROI? To read the reason behind each of these terms, click here. Read here and here the Implications of Advertising Schedules. Example of a brand using Continuous campaign method is Pingo Doce. Through … Continue reading Advertising in Bursts or Continuously?

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