OOH – Thoughts on Marketing

June 30, 2019July 21, 2019

Examples of advertising focused on Reach Vs Frequency

For the meaning of Frequency and Reach visit my LinkedIn page. An ad that focuses on high reach is looking to expand its audience. An ad that focuses on high frequency is aiming to be retained and remembered. Sumol, a Portuguese brand of lightly carbonated fruit drinks. Sumol focuses on a specific audience, the cutting … Continue reading Examples of advertising focused on Reach Vs Frequency

June 30, 2019July 21, 2019

A Pen Portrait and its possible media exposure

Let us take Nathalie as our Pen Portrait and envision which type of mixed media we can use to better reach her and influence a purchase of the Sony WH-1000XM3B Wireless Headset. To best target the selected audience we should use data to understand why consumers buy the product.Why do they buy Sony soundproof headphones? … Continue reading A Pen Portrait and its possible media exposure

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