Traditional media is, in my opinion, still relevant. Nevertheless it should evolve with the consumer and technology. Traditional media will always be relevant if it leverages the Five Receptivity Tactics (Young 2016: 119). Companies like BARB provide data-based information on time spent on a screen. The smarter and more fragmented oriented the data is, more … Continue reading How to exploit new forms of traditional media?
Which is the best strategy to advertise your product? Is a Continuous advertising strategy best or will Bursts (Flighting) bring you more ROI? To read the reason behind each of these terms, click here. Read here and here the Implications of Advertising Schedules. Example of a brand using Continuous campaign method is Pingo Doce. Through … Continue reading Advertising in Bursts or Continuously?
Let us take Nathalie as our Pen Portrait and envision which type of mixed media we can use to better reach her and influence a purchase of the Sony WH-1000XM3B Wireless Headset. To best target the selected audience we should use data to understand why consumers buy the product.Why do they buy Sony soundproof headphones? … Continue reading A Pen Portrait and its possible media exposure
Thoughts on Marketing 