Traditional media is, in my opinion, still relevant. Nevertheless it should evolve with the consumer and technology. Traditional media will always be relevant if it leverages the Five Receptivity Tactics (Young 2016: 119).
Companies like BARB provide data-based information on time spent on a screen. The smarter and more fragmented oriented the data is, more useful it will reveal itself to be.
I would like to show you how traditional media is growing and adapting to the digital outputs that consumers, are now, accustomed to being involved with.
Digital outdoors are an improvement from paper outdoors, they allow better use of the space. They might be still posters or small animations or videos. 
Digital posters now have the chance to interact with the environment by using sensors and data creating a more creative ad. 
Rotative posters will still be relevant in terms of reach. If the advertiser chooses to buy every sheet of paper inside the OOH it can generate interesting storytelling. 
More and more the audience is growing thirsty of information. But only information that is specific and aims to their needs, this is how digital posters show their relevancy.
Online newspapers are easy to find, reach and read. They also show how traditional newspapers can be swapped for a less wasteful medium. 
Tv networks have now their own platforms online to reach the audiences that do not have easy access or time to watch television in its original medium. 
RTP Play is a Portuguese platform that belongs to a national TV company.
Social Media Influencers can be seen as the evolved digital way of “word-of-mouth”. Taking advantage of the already engaged audience of an influencer can bring awareness about your brand in a trustworthy way. 
Different types of influencer that your brand can tap into. Be wary of your influencer, approaching one with similar core values as your company. Choosing a famous influencer over one that has many common core values with your company might not be the best way for his/her audience to get to know your brand.
Everyone has access to music at any time, but there are some radio programs that we wished we could listen until the end. Podcasts can be the new digital era of radio shows. 
Podcasts are still available to carry adverts, which is the same methodology as the radio. The benefit being – more fragmented and directed audiences to reach with these ads.
Thoughts on Marketing 