How to exploit new forms of traditional media?
Traditional media is, in my opinion, still relevant. Nevertheless it should evolve with the consumer and technology. Traditional media will always be relevant if it leverages the Five Receptivity Tactics (Young 2016: 119). Companies like BARB provide data-based information on time spent on a screen. The smarter and more fragmented oriented the data is, more … Continue reading How to exploit new forms of traditional media?
Thoughts on Marketing 