Is it still relevant to measure traditional media?
Nowadays Television must go through a change to make sure it survives. Tv is now in the hands of the consumer, they choose when to see it and when to skip it.
BARB is responsible for delivering UK’s television audience measurements. BARB insights will continue to bring awareness to the media planner since: “ We can also identify whether panellists were using one of the many BVOD services that are now available through the TV screen. Similarly, for computer viewing, we can identify whether the content was accessed through a broadcaster’s website or BVOD service. “
Read and watch the video from Comscore and understand how to target ads in a new tv era.
Read here how Tv is silently going through core changes.
Thoughts on Marketing 