Mobile advertising

Many adverts can be annoying but when does it really get unpleasant ? To understand the difference let us first understand when are ads being presented to you incorrectly and which are the least prefered by the users.

According to Usabilitygeek .com there are the 4 Types Of Bad Mobile :

Technically Flawed Ads damage user experience. They have close buttons that do not work and are overall unresponsive.
Abusive Ads use the previous ad type as feature not as imperfections. This tricks the user into taping an incorrect button and being redirected to the ads website.
Low-quality Ads happen when an ad does not display correctly or gets fragmented. This can be due to resolution or incorrect size display. The low quality of the ad may lead the user to make a negative or incorrect assumption about you.
Ads are considered offensive when content is misplaced. The gravity of the “offence” will be deliberated by the user’s personal ideals. An example of a generally offensive content would be to have an advert for weaponry in an app directed to children.

According to the Coalition for Better Ads, “The research found strong alignment of consumer preferences across countries and regions for the most- and least-preferred online ad experiences”. And here are the 8 worst, most common mobile web ad experiences bellow:

“Pop-up ads are a type of interstitial ads that do exactly what they say — pop up and block the main content of the page. They appear after content on the page begins to load and are among the most commonly cited annoyances for visitors to a website. Pop-up ads come in many varieties – they can take up part of the screen, or the entire screen.
**Included ad experiences tested:** Pop-up ad with countdown, Pop-up ad without countdown (tested with 2 variations in design) “

“Mobile prestitial ads appear on a mobile page before content has loaded, blocking the user from continuing on to the content they have sought out. These pop-ups vary in size from full-screen to part of the screen. They may also appear as a standalone page that prevents users from getting to the main content.
**Included ad experiences tested:** Prestitial ad with countdown, Prestitial ad without countdown. “

“Ads that take up more than 30% of the vertical height of a page. Ad density is determined by summing the heights of all ads within the main content portion of a mobile page, then dividing by the total height of the main content portion of the page. For the purposes of this ad experience definition:
Ad density is measured against the main content portion of the page, not the viewport. The main content portion of the page excludes headers, footers and site navigation including related articles. Ads below the main content portion of the page are not included in the density calculation. All ad formats count toward ad density, including “sticky” ads and inline ads. The height of each “sticky” ad is counted once for the purposes of this calculation) Video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself are not included in the measurement
**Included ad experiences tested:** 50% single-column ad density, 35% single-column ad density, 30% single-column ad density. “

” Ads that animate and “flash” with rapidly changing background, text or colors are highly aggravating for consumers, and serve to create a severe distraction for them as they attempt to read the content on a given page.
Animations that do not “flash” did not fall beneath the Better Ads Standard. “

” Postitial ads with countdown timers appear after the user follows a link. These ads force the user to wait a number of seconds before they can dismiss the ad, or for the ad to close or redirect them to another page. These ads frustrate users by breaking the flow of content in a manner that can prove distracting — if a user is trying to navigate from one page to another, only to be delayed by this ad, they might abandon the page entirely.
Postitial ads with countdowns that can be dismissed immediately did not fall beneath the Better Ads Standard. “

“Full-Screen Scrollover ads force a user to scroll through an ad that appears on top of content. These ads take up more than 30% of the page and float on top of the page’s main content, obstructing it from view. The result can be disorienting for users, as it obscures the content a consumer is attempting to browse. These are different from similar ads that scroll in-line with the content and more smoothly scroll out of sight. “

” Large Sticky Ads stick to a side of a mobile page, regardless of a user’s efforts to scroll. As the user browses the page, this static, immobile sticky ad takes up more than 30% of the screen’s real estate. A Large Sticky Ad has an impeding effect by continuing to obstruct a portion of the mobile page view regardless of where the user moves on the page. A Large Sticky Ad’s positioning disrupts and obscures a page’s main content — unavoidably leading to a negative user experience.
**Included ad experiences tested:** Large sticky ad on the bottom “

” Auto-playing video ads with sound automatically play with sound, without any user interaction. This ad experience is especially disruptive because it catches the reader off guard and often compels them to quickly close the window or tab in order to stop the sound — especially if they are on their mobile device and in a public place, where such noise can be a public nuisance and personal embarrassment. Ads that require a click to activate sound did not fall beneath the Better Ads Standard. The Better Ads Methodology has not yet tested video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself.
**Included ad experiences tested:** Auto-playing in-line video with sound “

Mobile advertising can and will reach you as much as you allow companies to penetrate into your personal data. Sometimes it can be too intrusive by sending instant geolocation push messages. It can also give you the right information in the wrong timing.