AVTR Advanced Vehicle Transformation. This concept car stands for the beauty and class we are accustomed to seeing in Mercedes and gives us an almost sci-fi glimpse into the future. There is a reptilian look and feel, mixed with luxury and incredible human-machine interaction giving us way to imagine what the future of a sustainable car can look like.
“With the Mercedes-Benz Concept EQA, our electric initiative is gathering pace: by 2022 Mercedes-Benz Cars will have more than ten all-electric vehicles on the market,”
Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.
The future is electric and consumer trends have made that clear. Green and sustainable products are what will make or break any brand from now on. Electric cars are seen as more economical and environment-friendly. By 2022 Mercedes expects to have more than 11 electric models on the market and rightly so.
Part of the company values are respect and integrity and these two characteristics are what the general consumer is hungry for. Consumers want to be part of a brand that mirrors their beliefs and that is morally aware of their contribution to the environment. The green morality of the consumer is what gives the automotive market strength to invest in EQ tech, allied with incredible features and sci-fi looking machines the consumer’s interest for electric vehicles continues to grow.
Discover more about the 2020 Automotive trends in the links bellow.
https://www.brandwatch.com/blog/consumer-trends-auto-industry-2020/
Thoughts on Marketing 