I love memes and I especially like the smart ones.
When thinking of a meme we expect a random joke or a cracker pun, but how can companies use some of them to bring light to their own personality?
In the light of a rampant meme, and an old obsession for electric cars, my imagination led me to Mercedes Benz.
It’s not the fanciest montage, I did it in 5 minutes. But good laughs are not time consuming and memes are meant to be ephemeral.
How can a brand use their own content, be meme-appropriate and keep relevant? In my opinion is by expert knowledge of brand and being humble enough to have a laugh.
It’s a double win, you get to be witty, advertise and be part of a movement.
A brands tone of voice is a serious topic so keep your message close to home and have a little fun every now and then.
This was my brief chronicle on memes.
Sincerely, Renata.
Thoughts on Marketing 