This presentation is set within the Advertising Strategies and Planning MA with Falmouth University. March 2020 Continue reading
Project Frutuga
A Portuguese company approached me to enter a design for their logo. The company provided little information on what they were looking for. They did say to focus on their main fruit export and make sure I transpire a “made in Portugal” message. Therefore I focused on their delicious apricots and inserted a Portuguese motive … Continue reading Project Frutuga
Possible visuals for the next campaign: Seedlip
One Single minded proposition, two campaigns. SMP: Enjoy Life without compromise Route #1 A Safe portrait This route tackles the personal and professional daily-lives of the target audience. One highly probable to have a full-time or demanding job, being a caretaker for their own children or parents. This route aims to portray that it is … Continue reading Possible visuals for the next campaign: Seedlip
Seedlip Brand Reflection
The present reflection has the purpose of gathering information relevant to Seedlips’ next hypothetical advertising campaign targeting Generation X. To advertise to the selected audience one must recognize their values and resonate true in the examples used. Ultimately the luxury of maintaining rituals in a social situation should be acknowledged and the values of living … Continue reading Seedlip Brand Reflection
IKEA Brand Reflection
I will evaluate the IKEA brand with the European Union as a geographicbackground and offer critical thoughts on how successful the current business strategy is and highlight areas for improvement. Four topics will be addressed such as, Mission and Values; Brand Architecture; Average Consumer Profile and Brand Positioning. IKEAs mission is clear and concise, “To … Continue reading IKEA Brand Reflection
Women in Sports changing the Advertising World
One of the trends reported by WundermanThompson for 2020 is “#2 Female Sporting Revolution”. Women in sports are becoming worldwide influencers, breaking the mould and bringing better representation of the gender in sports media. Ladies in sports have been having more attention, not only due to the social movements that have brought to light many … Continue reading Women in Sports changing the Advertising World
Comic relief vs Brand Tone of voice
I love memes and I especially like the smart ones. When thinking of a meme we expect a random joke or a cracker pun, but how can companies use some of them to bring light to their own personality? In the light of a rampant meme, and an old obsession for electric cars, my imagination … Continue reading Comic relief vs Brand Tone of voice
The VISION AVTR
AVTR Advanced Vehicle Transformation. This concept car stands for the beauty and class we are accustomed to seeing in Mercedes and gives us an almost sci-fi glimpse into the future. There is a reptilian look and feel, mixed with luxury and incredible human-machine interaction giving us way to imagine what the future of a sustainable … Continue reading The VISION AVTR
The future of the Media Planner
Let us discuss the Future of the Media Planner. The Media Planner has always had to be able to connect with the experiences and needs of its target audience. In the future I think this will not change, but the level of closeness with the audience will increase. The experiences and needs will merge and … Continue reading The future of the Media Planner
Mobile advertising
Many adverts can be annoying but when does it really get unpleasant ? To understand the difference let us first understand when are ads being presented to you incorrectly and which are the least prefered by the users. According to Usabilitygeek.com there are the 4 Types Of Bad Mobile : According to the Coalition for … Continue reading Mobile advertising
How to exploit new forms of traditional media?
Traditional media is, in my opinion, still relevant. Nevertheless it should evolve with the consumer and technology. Traditional media will always be relevant if it leverages the Five Receptivity Tactics (Young 2016: 119). Companies like BARB provide data-based information on time spent on a screen. The smarter and more fragmented oriented the data is, more … Continue reading How to exploit new forms of traditional media?
Fragmented audiences in a Technological Time
Is it still relevant to measure traditional media? Nowadays Television must go through a change to make sure it survives. Tv is now in the hands of the consumer, they choose when to see it and when to skip it. BARB is responsible for delivering UK’s television audience measurements. BARB insights will continue to bring … Continue reading Fragmented audiences in a Technological Time
Advertising in Bursts or Continuously?
Which is the best strategy to advertise your product? Is a Continuous advertising strategy best or will Bursts (Flighting) bring you more ROI? To read the reason behind each of these terms, click here. Read here and here the Implications of Advertising Schedules. Example of a brand using Continuous campaign method is Pingo Doce. Through … Continue reading Advertising in Bursts or Continuously?
Examples of advertising focused on Reach Vs Frequency
For the meaning of Frequency and Reach visit my LinkedIn page. An ad that focuses on high reach is looking to expand its audience. An ad that focuses on high frequency is aiming to be retained and remembered. Sumol, a Portuguese brand of lightly carbonated fruit drinks. Sumol focuses on a specific audience, the cutting … Continue reading Examples of advertising focused on Reach Vs Frequency
A Pen Portrait and its possible media exposure
Let us take Nathalie as our Pen Portrait and envision which type of mixed media we can use to better reach her and influence a purchase of the Sony WH-1000XM3B Wireless Headset. To best target the selected audience we should use data to understand why consumers buy the product.Why do they buy Sony soundproof headphones? … Continue reading A Pen Portrait and its possible media exposure
Thoughts on Marketing 